Knavesmire IT provides stunning website design services based in York, North Yorkshire, and working with clients the length and breadth of the United Kingdom we’ve created static websites for self-employed tradesmen, content managed websites for large multi-national manufacturing firms, and have helped to grow retail businesses nation-wide through our powerful e-commerce website solutions.
Our creative and conversion-focused approach to website design means that a website built by Knavesmire IT is not a short-term fix, but instead is a long-term investment in to your business’ future success.
A brochure website, also known as a static website, is a collection of pages that are built individually of one and other. This kind of site is not managed by a Content Management System (CMS) and is generally suited to websites that will not be updated regularly.
Because this kind of website does not use a template there is a greater amount of design flexibility. Often, a brochure style website is ideal for a small business that doesn’t want to use the website to be a substantial source of income, such as an online retailer.
Content Managed Websites
A content management system allows you to update your website personally. A CMS is ideal for a business that is likely to require their website updating more than once a month, and because of its flexibility can grow at the same rate as your business.
We will install the software, do all of the basic set-up, find the perfect design template to suite your business, do all of the customisation work, look after the initial content creation and layout design, and will ensure that the site is safe, secure, and performing perfectly.
An e-commerce website allows you to sell products directly to your customers via the Internet, whether those products be real of virtual, such as e-books and mp3 tracks. An e-commerce website comes complete with a professional administration area where you can see at a glance how your website is performing.
You can add multiple products, change prices depending on the variation, set up custom shipping charges, upload multiple images, give users individual accounts, and accept payment electronically, etc.
Some Useful Information
We start with a planning phase that researches your specific market and takes into account what your competitors are doing. We work tirelesly to understand your business and what you want to achieve from your website.
The creative phase then starts with a wire-framing process to determine the best layout format that will thoroughly engage your visitors. From here we move to a mock-up of your website design, so that you can see first hand what it will look like once the site has been built.
Next comes the build phase where we will add the bricks and mortar to your website, and once the build is completed we will ensure that it is thoroughly tested for optimum performance. At this stage we also review the site from a design and content perspective, and you will be able to request any amendments that you may require.
Finally comes the launch phase. This is the point where your website goes live for the world to see. We will set the site live and monitor its early performance, ironing out any issues as they may arise. We’ll ensure that the site is fully optimised for great search engine results and will do all the necessary leg work to register the site with key search engines such as Google.
1. Who is your target audience and what EXACTLY are they looking for?
2. What content can you offer that is distinctly unique and compelling?
3. How will your users get involved?
The design of your website is essential. We ensure that your website is easy for the visitor to understand, and by that we mean that the site should not be over-bearing, should utilise white space, should contain the minimum amount of information to achieve a conversion, and should be extremely simple to navigate.
Here at PJBS we like to make a website as interactive as possible without going over-the-top. This could be something as simple as providing tabbed content, such as the very content you are reading now, or it could be through the use of forms that allow your customers to leave you online testimonials. The possibilities are endless.
We will help you to achieve the right balance of content vs. technology that will allow you to make a clear distinction between you and your competition.
Your website must have a reliable foundation in the form of web hosting. If the server that your website is hosted on is not stable or reliable this can cause a great deal of “down-time” and as such this can effect your website traffic massively. Our website hosting solutions are an ideal choice for reliable web hosting in the UK.
The way your website is built is key to its overall performance. The better the architecture of the site the greater the speed of the site will be, in turn ensuring greater visitor engagement. We ensure that every website we build is thoroughly thought out so that it is built to last.
Here at Knavesmire IT we ensure that prior to launch your website is tested thoroughly for performance. We test speed, durability, usability and also ensure that key features are configured and working exactly as they should.
For some, a conversion could be as simple as getting a visitor to click on a web link in order for that visitor to view a specific page. For others a conversion might be obtained by getting a visitor to sign-up for an online mailing list. It may be that a conversion happens when a visitor makes an actual cash purchase, as in the purpose of an e-commerce website. Interestingly, many websites need to achieve more than one way of converting their visitors.
We work with you every step of the way to ensure that your site is built based on the type of conversion that you specifically need to achieve, and each process on the design, build and launch journey is continually focused on how best to obtain that all-important website visitor conversion.
If you are not sure exactly what kind of conversion you need to achieve then don’t worry, as we’ll be able to help you identify this during the initial planning phase of the project.
Knavesmire IT has just completed the design of our website and the end result is great. Knavesmire IT provided an excellent service which is excellent value for money. I would recommend them to anyone needing a website and web hosting
- Julie Gelder, Jewel Safety Solutions