A structured communications strategy is the foundation upon which to create opportunity for your product or service, build your brand, inspire your customers and deliver solid business results including future growth, and todays technologies have created a massive amount of opportunities for small business’ to get their messages out there.
Here at Knavesmire IT we can provide a series of Online Marketing services to suit all of your needs and can be shaped to work with all budgets. Please contact us to find out how we can help you achieve greater visibility online.
Search Engine Optimisation
You could well have the most informative and attractive looking website in the world, but it’s all a bit pointless if no-one can actually find you online. Search Engine Optimisation, or SEO for short, helps to match your products and services with people searching the web specifically for what you are offering. Our SEO services help you to improve your page rank and appear closer to the top of your chosen keyword and key-phrase searches.
Social Media Marketing
Social Media fever has swept the world over the last few years with sites such as Facebook and Twitter no longer in the millions of users bracket, but rather the billions. Social Media offers small businesses the chance to compete with their larger competitors, and is a superb tool for networking. Done right, Social Media Marketing can increase website traffic, grow your brand, increase your network of contacts, and attract new business.
Pay Per Click (PPC)
It can be hard to get your website appearing in the top ten natural business listings on big search engines such as Google and Yahoo. A brilliant way to get around this is with the use of Pay-Per-Click (PPC) Marketing. As the title says, this is a service you pay for, but it allows you to “bid” an amount of your choosing on specific keywords. The higher you bid on keywords the higher your paid-for search engine listing is displayed.
There are many laws that govern the use of email marketing so it is important that email campaigns are done correctly. Sometimes called Permission Marketing, growing an email marketing list is an essential online marketing technique. Through the use of an online sign-up form your visitors actually provide you with their permission to contact them via email. This kind of direct online marketing can be extremely effective when used long-term.
Visitors to your website don’t read your content. They skim it. Ensuring that your content is built with this in mind, and also to be search engine friendly, is a skill that takes a lot of practice to get right. Luckily, we’ve been creating website copy that has been proven to attract traffic, engage visitors and convert customers for a long time. We know what works, and we know what doesn’t. We can provide a complete website content copy-writing service.
Many people don’t think of Accessibility as being a form of web marketing, but the truth is that a lack of accessibility could be costly to you in more ways that one. Did you know that a website that has limited access for disabled people could also fall short of the Disability Discrimination Act (DDA) which could lead to receiving a fine? A DDA compliant website ensures you are trading online legally, attracts traffic, and also helps improve search engine rankings.
Online Business Listings are a proven way of driving essential website traffic and also help to improve your search engine rankings. An Online Directory Listing helps to build your online brand and reputation, allows your customers to leave feedback for others, and in many cases a listing will allow you to present brief details about your products and services, display a portfolio, and direct users to your website by a deep-link which is great for SEO.
PR isn’t about selling, it’s about building your brand. An Online PR Campaign is focused on growing brand awareness more than it is driving website traffic. Online PR encompasses a number of different approaches, and your Online PR might be as part of a pre-planned campaign to get people talking about your brand, or it could be as a reaction to something that has already happened that has gotten people talking about your brand… sometimes for the wrong reasons.
When other websites link to yours it helps a search engine to build up a picture of how trustworthy and relevant your website is. A large number of high-quality links (that is a link from a relevant website) significantly improve your search engine ranking. However, poor quality links (perhaps from un-popular, non-trusted or spammer websites) can have a negative impact too. We help you to manage your linking strategy to achieve only positive effect and growth.